The American online retailer Amazon will increase the prices for its delivery and streaming service Prime in Europe.
In a statement, Amazon cited “high inflation and operating costs,” as well as faster deliveries and more content to stream as reasons for the price hikes. In some countries, it is the first price increase since 2018.
In Germany, Amazon’s second-largest market after the United States, the cost of an annual Prime membership increases by 30 percent to 89.90 euros. This also means that Dutch people with a German subscription to Amazon Prime have to pay more. Only the costs for a Dutch Prime membership remain unchanged. Before Amazon had a different Dutch web store, our country was served by the German web store.
In the United Kingdom, the third largest market, membership will be 20 percent more expensive. In addition, Prime members will pay between 39 and 43 percent more annually in Spain, Italy, and France. The changes will take effect on September 15th, when people first join or renew their subscription.
In February this year, the company already jacked up prices for Amazon Prime in the United States to offset higher personnel costs and the impact of high inflation.
